About Us

Blooming Boutique Beads & Blooming Ventures, LLC

Blooming Boutique Beads is a subsidiary of Blooming Ventures, LLC which is owned by Michiko Seto.   Blooming Ventures, LLC is made up 11 brick and mortar stores in southern Delaware, as well as multiple online stores.  Micha's main store, Blooming Boutique is the states largest Trollbeads dealer and has 3 locations which carry the entire line (Lewes, Long Neck, and Milford).  Blooming Venture's Mission is to provide unique, useful, and affordable merchandise for women of all ages.  Although, Blooming Venture's carries a wide variety of products, ranging from resort wear and home furnishings, Micha's true passion is Trollbeads.  Her continuous goal is to develop personal relationships with customers so that she is able to offer them the best service possible.               

Michiko Seto, Owner

Michiko Seto, a Jersey Shore native, founded Blooming Boutique in 2006.  She spent many summers working in various types of small businesses and dreaming about owning a business of her own one day. Graduating from the University of Delaware with a Bachelor's Degree in Fashion Merchandising, Micha, obtained valuable experience working in management positions in retail, banking, and direct sales. From summer jobs to post graduation experiences, the dream unfolded.

While on vacation in 2004, Micha happened upon some unique handbags and beach bags that were as pricey as they were beautiful. Being inspired, she came home and designed beautiful, unique but affordable bags for her friends and family. Creatively, the bags progressed from silk flowers to adding various trim of beads, fringes, seashells and even changeable trims. The public began taking notice of the Blooming Bags and seeing the opportunity for a business, she began looking for a place to sell her bags.

Alyssa Durney, E-commerce Manager

A Delaware native, I have been an avid Trollbeads collector since 2010.    Even as a young child, I was always seeking entrepreneurial opportunities from the neighborhood lemonade stand to yard sales in the days before Ebay!  When I was 10, my mother and I started a "Bead" business where we would attend craft shows and allow customers to create their own bracelets, necklaces and key chains with ceramic and pewter beads...sound familiar?

My Trollbeads story began in Lewes, Delaware shortly after I graduated in Chemical Engineering from the University of Delaware. One day, after lunch in downtown Lewes, I happened into Blooming Boutique with a friend and first learned about Trollbeads, and the rest was history!  I quickly became a Trollbeads addict visiting Micha every few months to add to my Trollbeads collection.  After a 5 year career in Engineering, I began working at Blooming Boutique heading the e-commerce division.  My great passion is to create a Trollbeads website that reflects an in-store shopping experience allowing customers to see the exact products that they are purchasing.    

Maggie, Director of Customer Happiness

Maggie is Micha's lovable rescue dog from Joplin, MO.  Maggie loves Trollbeads almost as much as she loves treats and belly rubs!  She is Micha's faithful sidekick rarely taking a day off from lounging around the shops.  In addition to customer greeting, Maggie's other passions including playing dress-up and running on the beach.   

A Growing Business

Micha's first Blooming Boutique location opened in August of 2006, in a small, 375 square foot space located at 107 W. Market Street in downtown Lewes, Delaware. It began with all different Blooming Bags and a few handbag accessories. Blooming Boutique was an immediate success and has now grown into 11 brick and mortar stores. Blooming Boutique has 5 locations Rehoboth Beach, Long Neck, Milford & two in Lewes. Bayside Gifts, Lewes Gifts, and Just Lewes – gift shops, Treasures in Lewes and Long Neck – sterling silver jewelry and home décor and Lewes Wear – Lewes & Delaware apparel, accessories and gifts.

Micha's commitment to offer unique, fun and useful products for women at exceptional prices, coupled with excellent customer service, fulfills her passion and purpose at BB.